MARKETS WE SERVE
Two markets. One team that knows both.
We don't run the same campaign template across ten countries and hope something sticks. Every account we manage sits inside Malaysia or Singapore — here's how we treat each one differently.
HOME MARKET
Malaysia
Klang Valley, Kuala Lumpur & nationwide
Where we run campaigns
- Google Search & Performance Max, targeted by state and city
- Meta (Facebook & Instagram) — still the dominant channel for SME lead gen here
- TikTok Ads, for younger-skewing or high-visual offers
Language & audience
- Campaigns in Bahasa Malaysia, English and Mandarin, matched to the offer's buyer
- Landing pages built mobile-first — most traffic here comes in on a phone
What we account for
- Local ad compliance and payment gateway norms (FPX, e-wallets)
- Same-timezone reporting from our Selangor office — no waiting overnight
CORE MARKET
Singapore
Island-wide coverage
Where we run campaigns
- Google Search, built around higher CPCs and a more competitive auction
- Meta and LinkedIn for B2B and professional-services offers
- Retargeting weighted more heavily — longer consideration windows
Language & audience
- Campaigns primarily in English, with Mandarin variants for select offers
- Copy and offers tuned to a higher price-sensitivity threshold
What we account for
- PDPA-aware data handling on every landing page and lead form
- Reporting still same-timezone (GMT+8) — no lag on decisions
WHY NOT MORE
Why we stop at Malaysia and Singapore.
It's tempting for an agency to say yes to every country. We'd rather run fewer markets properly than many markets thinly.
One timezone
GMT+8, always
No overnight lag between a campaign issue and someone on our team looking at it.
Local compliance
Rules we already know
Ad policy, PDPA and payment norms in both markets, handled without a learning curve on your account.
Language fit
Copy that reads local
Bahasa Malaysia, English and Mandarin campaigns written for how people here actually search.
Direct access
No account handoffs
The people who planned your campaign are the same people running it week to week.